Taking a look at how online content has transformed modern media

Taking a look at how online content has transformed modern media

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This short article explores how the media landscape has shifted over the past couple of years.

The rise of online content has totally changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media design. Usually, a small group of experts, such as newspaper editors or broadcasters, who would produce material for large audiences website who mostly just consumed it. However, these days, with the aid of the internet, the face of media has seen significant modification, making the consumption and ease of access of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own material, just as easily as they can absorb it. Social media has permitted anyone to add to public discussions, instead of just the significant media companies therefore as a result, mass media is no longer managed by a few big voices. Instead, it is spread throughout millions of user stories around the globe.

In the online media landscape, what we see online is mainly elected by algorithms which are shaped by our online habits. Each social media channel utilizes its own programmed system to propose new content and advise material that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are designed to keep people stimulated by suggesting and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, developing more segmentation and bias among users around social problems. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user generated content in the media landscape.

In the present day, online platforms have made it considerably simpler for everybody to produce and share content. Formerly, creating material for a wide audience required connectivity to a collection of crucial resources and funding. Presently, with using smartphones and typical digital technologies, digital media content examples for instance, short form videos, blog posts and podcasts can be easily made with simply a couple of standard devices, in addition to reaching a massive audience, extremely quickly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, meaning that social media has developed a space for underrepresented communities to share their stories.

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